Santander / Twinkl: The Numbers Game
Working with London based agency Wing we were asked to provide the character design and animation for the online learning platform being developed with Santander, Rio Ferdinand & Twinkl Resources. The content we created was fun and shareable but ultimately educational content for children in the UK.
The series won a UK Sponsorship Award and engaged over 30,000 people - a campaign with a difference that helped parents out with home learning, all the while inspiring confidence in maths through the power of football.
The Launch Film.
Episodes of The Numbers Game were released weekly on Youtube and on the Twinkle learning platform. The video below is the launch film where Rio explains what to expect.
“Working with Santander in association with the Champions League and Rio Ferdinand on a campaign to make maths more accessible through the educational resource, Twinkl, we spoke with Oakbeam about providing the animation and illustrations for the project and I couldn't have hoped for a better team to work with.
The animations were fantastic and truly brought the fun to the project. We have heard that kids across the country have adored the campaign, we couldn’t have done it without Oakbeam. A brilliant company to work with with and I very much hope to do so again.”
— Ben, Wing London
On set with Rio.
Having the legend that is Rio Ferdinand be part of the project was extremely exciting. Here’s a few shots of him alongside some of the artwork we provided.
All character’s featured in the animations are based on real life footballers from Lionel Messi to Ronaldo.
All together there have been two seasons of The Numbers Game so far.
Here is a super cut featuring some of the best moments.
BT Sport
It just so happened that BT Sport was launching a new sporting game show called ‘It’s A Number’s Game’. They reached out and working alongside them and Wing we created some sponsorship bumpers to be used both online and on TV.
