NFU: The Value Of British Farming
We were commissioned to create a series of animations to boost public awareness on a variety of issues to do with British Farming.
The Challange.
The National Farmers Union approached us to create a series of animated videos to accompany a campaign they were running that was intended to highlight various issues to do with British Farming and its many benefits to the country. These animations had to be highly informative and sharable.
The concepts that needed communicating were fairly complex. Careful consideration was given to the scripting process, each script went through several drafts until all parties were satisfied that the animation was going to work. After this stage the storyboards were drawn up. The storyboards enabled us to determine whether the information was going to work visually as well as provide a reference for the final artwork.
